GameChanger

The Canadian Little League Championship—the most important tournament in Canadian youth baseball—will be easier to follow this summer, thanks to a partnership announced today with mobile scorekeeping application GameChanger. As tournament coaches keep score using the GameChanger iPhone app, they will generate live play-by-play feeds, or GameStreams, beamed directly to the Internet—allowing fans, parents and local media outlets to follow the action online in real time, anywhere.

“We were looking for a scoring system that would allow the championship to take on a big-league feel for those who couldn’t make it to the park,” says Scott Radley, marketing and media chairman for the tournament. “As soon as we came across GameChanger, we were sold. Not only does it look great online—right down to a live pitch-by-pitch summary—but it’s incredibly easy to operate so a number of volunteers with minimal training can all take turns doing the scoring from the park while those following the action from home or the office get the sense a team of statisticians must be handling things.”

The Canadian Little League Championship is the most important tournament on the national youth baseball schedule, pitting regional baseball winners coast to coast for the right to represent Canada in Williamsport, PA on August 20-29 for the Little League World Series. By scoring the Championship games with GameChanger, the League widens its fan base, as well as generates new opportunities for media coverage.

“Canada is big baseball country,” said Ted Sullivan, CEO of GameChanger Media. “We’re excited to bring our app to the games this August and both help the coaches run an efficient scorekeeping operation as well as make sure the fans get to watch the action unfold, no matter where they are in the world.”

GameChanger launched in January 2010, and is used by thousands of youth and amateur baseball and softball teams in the U.S. and Canada. Its iPhone scoring app, online stat management tools and team organization features are free for coaches and scorekeepers to use.

The real-time GameStreams for the Canadian Little League Championship games will be free for fans to follow. To follow the live GameStreams, users simply register free at www.GameChanger.io and search for their team’s page on the site.